NO CUTS AND NO DO-OVERS
If you were feeling optimistic about your in-person event scheduled for 2022, we understand! Many of us were feeling cautiously optimistic about bringing in-person conferences, retreats, and annual meetings back in 2022 and are now looking at pivoting back to virtual. Even if you have not budgeted for the extra expense editing or video production might add, we hope you will consider the following tips before calling your nephew or intern to take on the important task of creating a professional and engaging online event.
#10: Lights, Camera, Action
From our own zoom meetings, we know the difference that lighting can make, taking our video from witness protection program to broadcast quality! To make sure your speaker is well lit, we recommend purchasing a small and inexpensive video light. This two pack on Amazon will do wonders for your production without breaking your budget. Just remember: A little goes a long way. Over-exposing (blowing-out) your subject is just as bad as under-exposing them. Be subtle. Extra points if you can see the small reflection of the light in your subject’s eyes.
#9: Adjust Your Camera Angle to Eye Level
Adjusting the height of your camera to the proper eye line is an easy and cheap way to connect with your viewers at home. Instruct your speaker to raise their laptop to the proper height needed to be looking straight ahead into the camera. This universal laptop riser works great, but so will a well-placed book or two.
#8: Use A Microphone
Please don’t use your laptop as a microphone. Audio is extremely important for automated closed captioning services and the overall experience of your audience. This external microphone is a great option if you have the budget or your AirPods will work as well.
#7: Choose a Quiet Location
The most expensive microphone still won’t help if you don’t have clean sound to begin with. Close the windows and lock the door.
#6: No Windows
Windows make everything more difficult. From the sound of the birds chirping to the ever-changing light from a cloudy day. At the very least, do not put a window behind your speaker.
#5: Standardize Your Camera and Audio Settings
Whether you’re using Zoom, Google Hangouts, or Skype there are Advanced Settings that can optimize your video and audio quality. It’s extremely important that you familiarize yourself with the advanced settings of your live stream application. Auto-focusing, skin smoothing, and audio enhancing are all settings you may find hidden deep in your application’s settings. Find them and use them to your advantage!
#4: Plug Into Ethernet
Wifi is an incredible technology, but when it comes to live streaming, make sure your presenters are plugged into the web via an old-school ethernet cable. Here’s a USB to Ethernet Adapter for laptops without an ethernet port. And while you’re at it, make sure everyone is plugged into power as well.
#3: Upgrade Your Gear
There have been some incredible advancements in DIY live streaming and live event equipment since remote work and virtual events became more mainstream in 2020. Companies like Blackmagic Design have created professional yet affordable gear like their Pocket Cinema Camera 4k, as well as the ATEM Mini Pro, which allows you to stream and live switch up to four cameras simultaneously, using just your laptop and HDMI cables.
#2: Test Everything…Then Test It Again
When it comes to live streaming, there’s a lot that can go wrong, similar to in-person events. Although, with virtual events, there are more options for practicing and testing. It’s important to minimize as many variables as possible. We recommend going through your entire program one day before your scheduled event. Tweak any issues that come up and then run it again. Make sure to leave everything as is, once it’s all set.
#1: Skip all of this and team up with Spacebar Video
While simple online video conferencing tools may suffice for more small group networking, working with a professional video production crew will create a more polished, branded experience for events that aim to reach a wide and engaged audience. Multi-cam video, animation and pre-recorded content will take your virtual event to the next level.
SEE WHAT OUR CUSTOMERS ARE SAYING
"I had such an incredible experience working with Spacebar Video Productions!Matthew ElmoreFounder - Paramedic Approved
Rob is incredibly knowledgeable, professional, and I truly felt like he was invested in my project."
"The production quality of the video is astounding and Rob is my personal hero...Alex LuCreator/Designer - Dogs Bond
He cares about the project from start to well beyond the finish. 10/5 stars."
"Spacebar Video has been helping my nonprofit since Covid-19 forced us to move all our programming online...Lisa HaneyExecutive Director - CATDC
Having an experienced and responsive video editor help with this huge transition has been invaluable."
"We hired Spacebar Video for our live industry event in San Francisco and we couldn'tMadison HillSenior Marketing Manager - Kisaco Research
be happier with the outcome...Their professionalism and knowledge were superb."